Ball Watch Company For BMW Chronograph CM3010C-SCJ-BK. The aesthetic of the new BALL for BMW watch collection is highly influenced by the lines of BMW cars and includes details that evoke their engines and bodies: the aerodynamic lines of the case are underscored by the slimness of the rim of the case middle, which shears off to form elongated and well defined horns. Here, style is in its purest form, a clever blend of recognition, identification, ergonomics, comfort and an ideal sense of proportion, which is not without evoking the dynamic profile of BMW cars. In the words of Magali Metrailler, the renowned designer heading up this exclusive project, A line that is lightness personified. This new BALL for BMW watch collection is also exceptional in terms of its restrained sportiness incorporating sophisticated technology. BALL Watch has equipped its new BALL for BMW watch collection with the revolutionary patented anti-shock concept: Amortiser. This marvel of micro mechanical engineering absorbs lateral impacts and so protects the mechanical movement whenever it is on the wrist. We were inspired by the architecture of bridges, such as that in San Francisco, and the work accomplished by engineers to limit the shock waves caused by the passage of vehicles, explains Philippe Antille, Chief Technology Officer (CTO) at BALL Watch. BMW is synonymous with high technology, so we wanted to pay homage to that by utilizing the full scope of our watchmaking expertise, he added.