Gucci rush evokes the heady, unceasing intensity of the 1980s, from its evocative scent to its clever retro packaging a red cassette cover. Combining floral top notes with sweet base notes like vanilla, the scent, as its name suggests, is stimulating to the senses.

SCENT

• The top notes are African freesia, California gardenia and peach.
• The middle notes comprise of coriander seeds, ottoman rose and sweet jasmine
• The base notes consist of vanilla, the signature Gucci patchouli and husky vetiver.

ABOUT THE BRAND

Gucci, one of the most well-known fashion houses around the globe today, started out as a Florence-based saddler and luggage back in 1906. It wasn't until the late 1930s that the brand's first retail store opened, and in another decade its trademark bamboo-handle leather bag was launched. Then came the Gucci Empire's other classic creations- ties, shoes and luggage-that would have their iconic presence years after. By the 1960s, Gucci was being flaunted by some of the biggest names in Hollywood like Audrey Hepburn and Grace Kelly, and it was quick to garner its chic star quotient. It wasn't long before Gucci has extended its presence to the global market, and its portfolio to scarves, jewelry, watches, eyeglasses, cosmetics, perfumes, colognes and ties. Today, the Gucci fashion empire is known for its incomparable luxurious products that are a blend of modern design and traditional Italian styling elements.